Tobacco Free Amarillo is a comprehensive tobacco control program aimed at preventing youth from using tobacco and encouraging adults to quit. The project is funded by tobacco settlement money from the Amarillo Hospital District and targets Amarillo and Potter County. Funding began October 1, 2001, and continues today.

Tobacco Free Amarillo includes six components to reach throughout the community wherever tobacco use can be battled: school programs, community programs, law enforcement, media, cessation programs, and program evaluation.

The Amarillo Hospital District is the first hospital district in the state to use tobacco settlement funds for a comprehensive tobacco control program. Tobacco Free Amarillo is based on a successful program conducted in East Texas by the Texas Department of State Health Services. The program is research-based and proven effective because of the interaction of all the components simultaneously.